The Roger

A virtual showroom and storytelling platform for THE ROGER, the tennis-inspired sneaker brand from ON & Roger Federer.

On set out with a goal of changing the running world and had been embraced by more than seven million runners globally. With the addition of Roger Federer as a long-term partner and the introduction of THE ROGER, a tennis-inspired sneaker sub-brand, there was a need for a brand home to represent THE ROGER universe and launch new products.

The solution was to create an online brand platform that could serve as a virtual showroom, storytelling platform, and insight hub for THE ROGER. The platform - TheRoger.com - was designed to focus more on launching, promoting, and exploring the products rather than e-commerce. A WebGL infinite grid of products and images with a detail view for each product was created, allowing users to filter between different models and view new releases.

The result was a successful launch of TheRoger.com as a hub for THE ROGER sub-brand. The platform effectively represented the brand universe, provided a platform for launching new products, and allowed for a unique, tennis-inspired experience for the fashion community. With the platform, ON was able to bring their vision of a tennis-inspired brand to life and engage with customers in a meaningful way.